Included Free at Campus Ally
A full school year of campus marketing, done for you: the rollout guide, 36 weeks of social media programming, posters, and launch graphics. Built so one staff member — or one student ambassador — can run the entire program without creating a single asset from scratch.
What's Inside
01
A step-by-step playbook for the school year: a two-week pre-launch checklist, a launch-week plan, team roles, measurement guidance, and voice principles — so your campus knows exactly what to do and when.
02
August through May, every week planned: post concepts, caption starters, story polls, and campus activations — keyed to the academic calendar and national awareness months.
03
Tabling signage, residence-hall flyers, and awareness-month posters — designed to be printed and posted as-is, with write-in space where events need local details.
04
Social-ready graphics for your campus channels — announcement posts, story templates, and co-branded frames with space for your school's logo.
The Year at a Glance
Each month has a theme, and the serious months are anchored to national awareness observances — with tone guidance and campus-resource pairing built in.
A Taste of the Programming
SEPTEMBER · WEEK 1 · NCSAM KICKOFF
Post concept: what campus safety looks like now — tools over lectures.
Caption starter: “It's Campus Safety Awareness Month. Ours fits in your pocket.” Paired with a ready-made graphic, a story poll for later in the month, and a residence-hall activation your RAs can run in 20 minutes.
Every week ships like this: concept, caption, graphic, and — where the calendar calls for it — an activation. Your team's only job is posting.
Pairs with the Campus Digital Safety Playbook — the Kit runs your channels while the Playbook runs your programming.